Reading Room

Reading Room

We are insatiable when it comes to learning more about branding, and stretching our thinking in general on brands and related business topics.

If you, too, are interested in reading more about branding and other business issues, please feel free to browse our links and book lists below.

If you have an article or book that you think we should know about, please let us know using our contact form, above!

Articles and White Papers
Follow the links below to full-text white papers by ourselves and others.

	Cult Brands: Secrets You Should Know, by Jennifer Silverberg, Landmark Consulting
	King of the Mountain, by Frank Lane, Pyramid Consulting
	Blind Side Competition, by Joshua Lane, Pyramid Consulting

Books
We didn't write these books, we just wish we had!

	Competitive Advantage, by Michael E. Porter
	The Infinite Asset: Managing Brands to Build New Value, by Sam Hill, Chris Lederer, et al