Landmark Consulting

Our Focus
Our focus, our passion, is building brands that build business for the long term.  

	Brands that consumers want to buy and want to use
	Brands that don't depend on false loyalty:  coupons, price promotions
	Brands that withstand trends or even market mistakes
	Brands that increase internal enthusiasm and draw prize employees
	Brands that are landmarks within their industry

How We Do This
We've never subscribed to a "one size fits all," process-driven approach.  Instead, we first earn about your business, your goals, your competitive and internal challenges, and the unique strengths your brand has already developed to meet these challenges.

Commonly, our projects include:

Re-Search Synthesis^TM:  Many (in fact, we find most) clients have already fielded all of the research they need (and maybe more than they need), but have under-mined this existing research.  Generally, each piece of research has been analyzed to death, but no one has done the work to synthesize the overall knowledge base.  We provide a deep-dive analysis of existing primary and secondary research that includes a "fresh eyes" insights report.  If additional research is needed, we will recommend this and help guide it as well.

Core Competency Analysis:  We help you answer the question:  what customer need can/could your brand serve that no other brand could serve quite as well?  This helps us form a differentiated, compelling focus for your brand that based on your unique reality.

Growth Agenda Definition:  How do we most effectively harness the point of focus found in the Core Competency Analysis to meet the company's objectives?  In other words, how do we deliver a product that gives consumers a product experience they will seek out?  This step identifies the primary means to new growth for the brand (new product, new communications, new target market, etc.). 

info@landmarkconsulting.com                          (c) 2002, Landmark Consulting